I don’t like treating mine like they’re robots, or just being blah in my e-mails to them. But at the same time, I don’t want to babble on and take up their valuable time! I have a few that I send reviews to every week or so, and a few that I only contact every once in a while.
For the ones I talk to every week, I tend to do a mix of form e-mail and chatty. Like, I’ll say “Hi Name! I hope your day/week/holiday is going well!” etc. and maybe throw in a response to something they said last time, or a quick and hopefully easy question. And the rest of the e-mail is my usual “This review will go live on blah blah date, at these places. This is for name of book, author name, URL of review. Review itself. Star rating, my signature file.”
So that if they’re in a hurry, they can see immediately the key important points of the e-mail and ignore the rest.
If it’s a contact that I maybe only e-mail once a month or less, I’ll still do the “Hi Name!” part, and a quick thank you for whatever book it is that they sent me. Then I’ll do the ‘form’ part of the e-mail. And if my blog stats have changed a lot since the last time I e-mailed them, I’ll put updated stats in the very bottom under all the rest (except above my signature of course!)
All my contacts are really great about responding back to let me know they got the review. And sometimes I’ll hear about RL life events from them, which is pretty cool! But since I’m sure they get inundated with like, a million e-mails a day, I try to keep things short and sweet even with the ones I know better than others.
So what about you? Do you have a form letter you send in with your reviews? Do you chat with your publisher contacts, or just stick strictly to “here is this review” kind of e-mails? How friendly are you with your contacts? (And if you don’t have any yet, how chatty do you PLAN to be when you get some?)