If I receive a physical ARC, I almost always include the publisher when I post the review to Twitter. The exception would be when I post my cozy mystery reviews. Since I e-mail my publishing contact the review with the link and all, a week or more before the review goes live, I usually don’t think about including them in the tweet. And now that I am thinking about it, I think I would skip that particular addition thinking that I might be bothering them since they’d already have my review! (Which is most likely a silly thing to think, but I hate bothering people I know are busy, and a publisher has to be fairly busy with us all poking at them!)
I always e-mail the review and link to the URL the review will be published at, along with the date it will be published. And if it’s a physical ARC, I also mention the publisher on Instagram when I take a picture of the new arrivals.
But I’ve also noticed that some bloggers tweet non-ARC reviews to publishers. Not everyone, and not all the time, but it made me think. I don’t think I would do it myself, not unless it was a review for a book that had come out in the last 3 months or so maybe? (Especially if I was trying to get on a particular publishers radar.)
I’m also prone to forgetting stuff, so I might not include the publisher even if I had meant to. And then of course, we’re back to the ‘bothering busy people’ thing. I’m sure they wouldn’t actually mind, as long as the review wasn’t a low rating, or otherwise bad. But thinking about how many thousands of pokes they get a day through various social media makes me cringe a little when I think about adding more for non-ARC reviews.
NetGalley reviews I never include the publisher on when the post goes live. I’ve seen some bloggers go both ways with NetGalley. Some include the publisher, and some don’t. Some include the publisher some times, for some books, and some only do it once in a while.
So what do you do? How often do you include publishers in your review postings? Do you include them on every social media post even if you’ve already included them in a previous one for that review? Do you include them for non-ARC reviews? Do you have specific publisher contacts that you only e-mail?