Do You Tweet Reviews To Publishers?

February 6, 2016 Discussions 29

If I receive a physical ARC, I almost always include the publisher when I post the review to Twitter. The exception would be when I post my cozy mystery reviews. Since I e-mail my publishing contact the review with the link and all, a week or more before the review goes live, I usually don’t think about including them in the tweet. And now that I am thinking about it, I think I would skip that particular addition thinking that I might be bothering them since they’d already have my review! (Which is most likely a silly thing to think, but I hate bothering people I know are busy, and a publisher has to be fairly busy with us all poking at them!)

I always e-mail the review and link to the URL the review will be published at, along with the date it will be published. And if it’s a physical ARC, I also mention the publisher on Instagram when I take a picture of the new arrivals.

But I’ve also noticed that some bloggers tweet non-ARC reviews to publishers. Not everyone, and not all the time, but it made me think. I don’t think I would do it myself, not unless it was a review for a book that had come out in the last 3 months or so maybe? (Especially if I was trying to get on a particular publishers radar.)

I’m also prone to forgetting stuff, so I might not include the publisher even if I had meant to. And then of course, we’re back to the ‘bothering busy people’ thing. I’m sure they wouldn’t actually mind, as long as the review wasn’t a low rating, or otherwise bad. But thinking about how many thousands of pokes they get a day through various social media makes me cringe a little when I think about adding more for non-ARC reviews.

NetGalley reviews I never include the publisher on when the post goes live. I’ve seen some bloggers go both ways with NetGalley. Some include the publisher, and some don’t. Some include the publisher some times, for some books, and some only do it once in a while.


So what do you do? How often do you include publishers in your review postings? Do you include them on every social media post even if you’ve already included them in a previous one for that review? Do you include them for non-ARC reviews? Do you have specific publisher contacts that you only e-mail?

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29 Responses to “Do You Tweet Reviews To Publishers?”

  1. Karen Blue

    I try to tweet the publisher when I post a review. If the review is 4 or 5 stars I also include the author (if possible). I have been bad at times not tweeting to them, but when I can I do. I almost always tweet when I post a book I bought as well. Usually it was something I really wanted an ARC for but for whatever reason I didn’t get it. Hopefully they notice me at some point. Great post!
    Karen Blue recently posted…Review: REVENGE AND THE WILD by Michelle ModestoMy Profile

    • SilvaraWilde

      I’m always nervous about tweeting to the authors themselves! Most of the time, I don’t do it unless the review is 5 Stars. Authors have always been really nice when I do include them in tweets, but I still feel weird about it. *laughs* Good luck on being noticed by the publishers!

  2. Jen @ Books That Hook

    I never tweet the publisher–I’ve never actually thought about doing that.

    If the review was arranged by a particular person at a publishing house, I’ll tweet that person so they know the review is up and they can share the post.

    I imagine each publishing house has a specific person in charge of the Twitter page (maybe more than one person). Since that’s the person’s job, I don’t see it as bothering them. But, whether or not that person would take notice or retweet… I don’t know if they would care unless you were singing the praises of a book that is about to release or was just recently released.

    That’s just my thoughts ๐Ÿ™‚

    Great discussion question!
    Jen @ Books That Hook recently posted…Saturday Selection: Our Pick of 10 Upcoming February Book ReleasesMy Profile

    • SilvaraWilde

      I’ve been followed on Instagram by publishers after including them in thank you posts for books received. But never been acknowledged when tweeting to them. Which is fine, since I didn’t expect any response really even on Instagram!

      Since I always e-mail my reviews, as well as the URL the review can be found at, I never really thought about tweeting the review once it went live. And I’m also a forgetful person! *laughs* So I pretty much only include publishers when I’ve gotten an ARC from a friend/giveaway. But seeing others include them on Twitter, I wasn’t sure if it was normal to do so. Apparently not!

      And I agree, it most likely wouldn’t actually be ‘bothering’ them since social media would be their job or part of it. But it feels like it to me, since most of the books I’ve been reading lately aren’t ARC’s. Silly I know.

  3. Kristen @ Metaphors and Moonlight

    I don’t include the publisher often, but I did recently with one specific publisher in order to try and get on their radar, as you mentioned. I almost always include the author though (if it’s a good review). And if I win a giveaway from a publisher, I include them in pictures or tweets I post as a way of showing my appreciation.
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    • SilvaraWilde

      I never include the author unless it’s a 5 Star review. And even then, if I can’t easily find the author on Twitter, I skip them! I feel strange enough about poking the publishers. To include authors on a regular basis makes me feel like I’m jumping up and down yelling “Hey! Look at me!!!” (Not that I think other bloggers do that when they include authors or publishers. It just makes me feel like that when I do it! *lol*)

      Good luck with your quest to get on publishers radar! I hope it happens soon!

      • Kristen @ Metaphors and Moonlight

        The way I see it, I never include authors because I want them to notice me or because I want something from them, I do it as my way of showing appreciation and letting them know someone out there likes their book. And if they happen to retweet or reply or something about how it made their day, well, that makes *my* day ๐Ÿ™‚ (I did once get invited to join an ARC team, but I didn’t even know she had one, so that was just an unexpected bonus lol.)
        Kristen @ Metaphors and Moonlight recently posted…Top Ten Tuesday: Top Ten Book Quotes About Love and CatsMy Profile

        • SilvaraWilde

          I never really think other bloggers are being attention-seeking or anything when they include the author/publisher in tweets. For some silly reason I feel that way about myself if I include the author in my own tweets though. So I pretty much only include an author if I absolutely adored their book and want to shout about it from the rooftops. Less embarrassing for me that way, and they know I really really loved their book if I’m poking at them! *laughs*

  4. Michelle @ Pink Polka Dot Books

    I don’t tweet to authors or publishers links to my reviews. I email the publishers the links when I publish them, but that’s about it. It’s nice to see what other people do, and it makes me wonder if the publishers want that??? I guess maybe they’d like to retweet it so more people could read a positive review?? I would tend to think they really don’t care, but since I don’t work IN publishing, I guess I don’t know for sure.
    Michelle @ Pink Polka Dot Books recently posted…New YA Book Releases For The Week of 1/29My Profile

    • SilvaraWilde

      Surprisingly enough, it didn’t occur to me to poke my publishing contacts to see what they thought! *laughs* Ask all my blog friends and my possible blog friends? Yes. Ask the publishers I actually talk to almost weekly? Nope. This would be yet another reason the Gods made me a blonde. *nods*

      A lot less people seem to include the publishers than I thought. And more people include authors which I hadn’t expected either! It’s always fun to see all the different answers, I totally agree!

  5. Cait @ Paper Fury

    Ooh, an excellent question. I only ever blog the reviews I’ve received from publishers, so I do tag the publishers in those and also try and email them. But books I buy or borrow? NOPE. If I spent my own money/time/whatever on the book, then I don’t feel like I owe the publishers anything? Maybe I’m awful to think that, hehe. XD But YEAH. BUT I NEVER TAG AUTHORS EVER. Not even if it’s a 5-star review. I just….gah, I get too nervous. Interacting with publishers is okay, but I can’t do the author side. XDDX
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    • SilvaraWilde

      Me too! I get horribly nervous about including authors! I only do it with 5 star reviews, and only then if I a) remember, and b) can easily find the author on Twitter. And I only really do it because I saw lots of other bloggers doing it when I first started out blogging. So I thought it was a thing. *laughs*

      Looking at the comments so far, it seems like adding the authors to the tweets is more of a thing than adding the publishers! Which is kinda surprising to me.

    • SilvaraWilde

      I’m too forgetful to remember to include publishers consistently in tweets. Instagram is easier because I take photos of my new bookmail and can easily remember to include the publisher since I’m thanking them for the books!

      But Twitter I almost never remember to include anyone. I’m sorry you didn’t get any response to your poking. I’ve had more luck when including authors than publishers, but I don’t really feel comfortable enough to include authors most of the time. Just when I absolutely adored their book and have to yell about it to everyone! *lol* So maybe once or twice a year?

  6. Shannon @ It Starts At Midnight

    Nope! Almost never. The exception is if it is like, a new favorite book of all time AND a review copy, AND I think my review is coherent ๐Ÿ˜‰ So the stars have to align, basically. I just figure, if I was the publisher, I would be drowning in all the social media mentions, like you said. I actually don’t even email every single one individually- I will wait until I have a couple from a publisher (as long as they’re in a relatively close time frame, of course) and send the links along that way. I guess I just figure that’s how I would want it if I were dealing with this stuff? But maybe I am totally wrong, so who knows! Hahah. LOVE this discussion though- it’s funny how everyone has different thoughts on it!
    Shannon @ It Starts At Midnight recently posted…How Book Boyfriends Win Valentine’s DayMy Profile

    • SilvaraWilde

      I actually e-mailed one of my publishing contacts about that a few months ago. Asked her if she wanted individual e-mails or multiple reviews in one e-mail. Told her I didn’t care on my end, but wanted to make her workload easier and not spam her e-mail. *laughs* She thanked me for asking and said she didn’t mind either way.

      So sometimes she gets one review per e-mail, and sometimes she gets 2-3 depending on how fast I read the books she’s sent me that month/week.

    • SilvaraWilde

      I pretty much only include authors if I get that “everyone MUST read this book! I will throw it at people until they read this book!” feeling when I finish a book. *laughs* I get too embarrassed to poke authors with reviews otherwise.

      And since I already send in e-mails with the review and links, I hardly ever include the publishers when the review goes live. Plus, I’m horribly forgetful and unlikely to remember I wanted to include a publisher when I go to actually tweet about the review!

      It’s interesting how many viewpoints have appeared on this post though! I’m glad to see I’m not the only forgetful person, and that most people don’t seem to include the authors most of the time.

  7. Daniela Ark

    good question! and the answer is NOPE. ๐Ÿ™‚
    I always include authors, as Kristen said, to show my appreciation but.. never thought of the publisher! DUH! that tells you how new I’m at this ๐Ÿ™‚ also I don’t read many ARCs

    • SilvaraWilde

      *laughs* I almost never include the authors, so you’re one up on me for that! I get too embarrassed to be poking at them, so pretty much only include an author if I’ve loved the book and must make everyone ever read it as well. And of course, if I actually remember to include anyone at all. Which is highly problematic as I am a forgetful person. *nods*

  8. Lola

    I don’t get physical copies, so it’s a bit different then. I usually do e-mail the author when I got a review copy from them. Or I submit feedback on netgalley if I got it there. I do usually tag the author in a tweet if it’s a 3 star or higher, but never thought to include the publisher. I have tagged the publisher a few times to thank them for approving me on netgalley, but that’s the excemption.

    I agree with you that I don’t like bothering peoplw and if you e-mail them the link to your review already I amnot sure if they need to see your tweet as well.
    On the other hand from a tour organizer point of view, I do like it when peoepl tag me on twitter so I can retweet their tweet. Yes usually I already have found their link as I always stop by their post for tours and cover reveal and thus don’t need the tweet to get their link, but I like to help spread the word about thier post if I can. So I am wondering if publishers are the same, but not sure if they actually are that active on twitter and do the whole retweet thing.

    I wonder if tagging publishers helps to get on their radar, maybe I should try tagging publishers more often. I might give it a try if I remember that.
    Lola recently posted…Sunday Post #165My Profile

    • SilvaraWilde

      I’ve always heard that including publishers in your tweets (or other social media) helps get on their radar. Whether or not it’s true? No idea. *laughs* But I figure it can’t hurt either, especially for those publishers you always seem to miss out on books from!

  9. Lory @ Emerald City Book Review

    I’m not that organized with Twitter so I do this only when it occurs to me or I want to give special attention to a book I really love…I do try to email a link to my review to the publisher (when I’ve received a copy specifically for review). I think it’s a courtesy to let them know I’ve followed through on my end, and I hope it doesn’t add too much to their email workload!

    • SilvaraWilde

      I always e-mail the review to the publisher. But I’m horribly forgetful and thus hardly ever remember to include anyone when I tweet the review. As far as adding to their workloads by sending in the reviews, all the publishers I’ve done that with have always e-mailed me a thank you for it. So even if it adds extra e-mails and time to reply, I think they appreciate it.

    • SilvaraWilde

      I don’t tend to do promo posts, just regular reviews. But it would make total sense that they would want you to include them in tweets and such if you were doing a promo or giveaway through them. In those cases, I’d be more likely to remember to tag them in the tweets.

  10. irena_bookdustmagic

    I almost always tweet publishers when I post my review, even if I reviewed an old book. For example, yesterday I tweeted HarperCollins for the book that has been published over 10 years ago.
    The worse thing that could happen is to be ignored, which I don’t mind.
    I think when you’re new to blogging every way you could make publishers notice you is a good way. You want to put yourself out there in some way.
    Book promotion is what publishers don’t mind, even if the book is old, if you promote it, I think publishers will appreciate it.

    • SilvaraWilde

      I would never think to include a publisher on an old book. I do review books on my blog that are old, some are really really old! But I only consider including the publisher if the book was a year or less old. Or if I’m trying to get on their radar. But if it works for you, that’s awesome!

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