If I get the book via Netgalley, I’ll go back in and look at the Publisher info to see when they prefer you post the reviews. Most publishers seem to like either 30 days before, or no more than 2 weeks before, the publish date. But a few of them don’t state a preference. If it’s an ARC I got from another blogger, or from some other means, I base it on if the ARC is already published or not. If not, I schedule my review for close to the release date. If it’s already out, the review gets posted wherever I have an open slot.
In most cases, I try to post my reviews at or close to the 2 week mark. Unless of course, it’s an ARC of a book that has been out a while (and in which case, are those still considered ARC’s??). For those, I’ll post them at whatever slot I have open in my scheduling.
I’m not sure why I picked 2 weeks, sometimes I post only a few days before, or a few days after the book was published. But mostly I seem fixated on 2 weeks before. However, I’ve noticed that some blogs I’ve stumbled across, post reviews MONTHS in advance of the release date. And when I know it’s a publisher that requests you hold off until no more than a month (or less!) before the publish date to post your reviews, it makes me wonder.
I don’t count blog tours, as that’s scheduled by the author/publisher/publicity/something. But when it’s not something like that, I get curious. Why is it being published 3-5 months early? And does the publisher get upset with that blogger, or do they even notice? Are the guidelines on publishing your reviews more like the Pirates of the Caribbean ‘guidelines’ where they can be bent as we see fit?
So when do you publish your reviews? Close to the publish date? Months in advance? Days or weeks after the book has been published? Or somewhere in between? And how do you decide which book gets what posting date?