When Do You Publish ARC Reviews?

August 8, 2015 Discussions 17

If I get the book via Netgalley, I’ll go back in and look at the Publisher info to see when they prefer you post the reviews. Most publishers seem to like either 30 days before, or no more than 2 weeks before, the publish date. But a few of them don’t state a preference. If it’s an ARC I got from another blogger, or from some other means, I base it on if the ARC is already published or not. If not, I schedule my review for close to the release date. If it’s already out, the review gets posted wherever I have an open slot.

In most cases, I try to post my reviews at or close to the 2 week mark. Unless of course, it’s an ARC of a book that has been out a while (and in which case, are those still considered ARC’s??). For those, I’ll post them at whatever slot I have open in my scheduling.

I’m not sure why I picked 2 weeks, sometimes I post only a few days before, or a few days after the book was published. But mostly I seem fixated on 2 weeks before. However, I’ve noticed that some blogs I’ve stumbled across, post reviews MONTHS in advance of the release date. And when I know it’s a publisher that requests you hold off until no more than a month (or less!) before the publish date to post your reviews, it makes me wonder.

I don’t count blog tours, as that’s scheduled by the author/publisher/publicity/something. But when it’s not something like that, I get curious. Why is it being published 3-5 months early? And does the publisher get upset with that blogger, or do they even notice? Are the guidelines on publishing your reviews more like the Pirates of the Caribbean ‘guidelines’ where they can be bent as we see fit?


So when do you publish your reviews? Close to the publish date? Months in advance? Days or weeks after the book has been published? Or somewhere in between? And how do you decide which book gets what posting date?

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17 Responses to “When Do You Publish ARC Reviews?”

  1. Mogsy @ BiblioSanctum

    Some people don’t read the publisher preferences on NetGalley. I’ve discussed this topic with other bloggers before and I was surprised how many people didn’t even know that most publishers would rather reviews be posted as close as possible to the release date to build up buzz for the book. I saw a message from a publicist that even said they like release day reviews or after, so that people who see the review and get excited about it can buy the book right away (as opposed to forgetting about it if they have weeks to months to wait).

    As a result, generally I try to schedule my reviews in that magic four week window — two weeks before and two weeks after the release date.
    Mogsy @ BiblioSanctum recently posted…Audiobook Review: Emergence: Dave vs. the Monsters by John BirminghamMy Profile

    • SilvaraWilde

      I didn’t realize that on release day was preferred. But that makes total sense. I may start trying to do it closer to the release date than my usual 2 weeks or so. But we’ll see… *laughs*

    • SilvaraWilde

      I’ve been known to post reviews late on occasion. And honestly, I haven’t really paid attention to just when other bloggers post their reviews. I just happened to notice a particular ARC that I got a copy of as well because it’s not out until next year. And saw some reviews of it already on a few blogs I don’t usually visit often. So was curious as to when other bloggers posted their reviews. Thanks for stopping by!

    • SilvaraWilde

      That’s not shameful! *laughs* The week a book comes out would be a good time I would think. Too far in advance, people might forget.

  2. Bibliotropic

    I used to utterly ignore release dates when it came to reviews. Book doesn’t come out for half a year? Too bad, I just finished reading it, so BAM, here’s the review.

    I don’t do that so much anymore.

    Unless otherwise specified, I usually try to aim for about 2 weeks before the street date for my reviews. I can’t always stick to that, since sometimes I have 6 ARCs for books all hitting the shelves on the same date, so some reviews have to come closer and others a little further off. But that’s my goal, anyway, and it’s been working pretty decently for me. 2 weeks is a pretty good time, I figure, since that’s when the hype for a book usually starts to build pretty high, so you’re catching curious readers at the right time.
    Bibliotropic recently posted…In-Depth Analysis: Black Sun Rising, by C S Friedman – Prologue-Chapter 4My Profile

    • SilvaraWilde

      Good to know others like that 2 weeks point for posting as well. I try to do mine before the publish date, but there have been times when it’s been posted a bit after. I wouldn’t want to post months in advance, mostly because I know I’d forget to buy the book if it was that far out. And I’m sure others are forgetful like me! Thanks for stopping by!

    • SilvaraWilde

      *laughs* It does kind of amuse me that my arbitrary decision to use the 2 week mark, seems to be a popular one! I was thinking I’d get lots more varied answers. So it’s good to know that I picked a good time, even if I just had it pop into my head.

    • SilvaraWilde

      If the publisher tells me a certain time-frame, I try to post the review then. But otherwise I seem stuck on the 2 week before or less mark.

  3. Elizabeth the Evil Overlord

    I try to follow the “rules” and don’t post more than a week ahead or a month after and so far so good. It bothers me when I see a book reviewed more than a month prior to publication with no teaser telling people to be looking for it. I’ll post my review to NetGalley early, mostly to keep up those stats, but not the blog.
    Elizabeth the Evil Overlord recently posted…Avoidance? Or Housekeeping?My Profile

    • SilvaraWilde

      I post my reviews on NetGalley once I’ve finished scheduling the post for that book. And I don’t always remember to cross-post ARC reviews to Amazon right when the book is published. Usually because the review goes live on my site 1-2 weeks prior. And I’m a forgetful blonde. *laughs* But I’ve been trying to get better about that!

    • SilvaraWilde

      With so many people commenting about how backlogged they are because of blog tours, I’m ever more grateful I decided from the beginning that I wouldn’t do them. They sound like a lot of fun, but they also sound like lots of stress!

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